What Is A Backlink (and How To Get More Of It)?

The importance of backlinks is mentioned many times in SEO

. Any external link that points to a website is called a backlink.

An external link is a link coming from another website, not your own. These links act like a popularity vote, which help rank a website in search engine results. On the other hand, links that point to a webpage within the same domain is called an internal link. Internal links can also help in SEO.

If you are new to links, there's a quick tutorial here (now that's an internal link).

Backlinks can come in the form of text within a paragraph, like if somebody mentions you in a blog post, or text on a sidebar such as in blogrolls. It can also be embedded in images. When a photo from another website is used, it is common courtesy to link back to the owner's page.

Quality content and good photos can help you get backlinks without any effort - as other people will voluntarily post your noteworthy content to their websites. There are also ways to put up links to your website out there. Here are some ways to get more backlinks:

Blog commenting - Commenting on other blogs is a way to interact with people in the blogosphere. By leaving a small link to your blog, you will also create backlinks.

Forum posting - Take part in forums or discussion boards to attract readers with similar interests. Activate the user signature option to automatically leave a backlink at the end of each post.

Article marketing - Submit articles (with links embedded) to different article directories regularly. Using article submission tools can help speed up the task.

Link exchanges - Exchanging links is a common practice among bloggers. This is encouraged as long as the website you're linking with serves similar content, or else the backlink will be irrelevant.

Website banners - By offering banner images to your website, readers and other bloggers can easily link to your page by grabbing the banner code. Banner exchanges are also entertained in the same way as link exchanges.

Guest blogging - Writing articles for other blogs is also helpful in creating backlinks, especially if you are writing for a more influential blog. This also helps your blog become more popular, and receive more traffic.

In SEO, we want to place on the first page, if not on top of the search results. We may never know how search engines work, but we know that the number of backlinks is essential for search engines to measure the authority of a website.

by: Steven Chang

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