What Is A High Value Article?
What is quality in an article? What makes a high value article
? In this article, I aim to provide you with ways of defining the quality of your article in a practical sense and so provide you, the reader, with value.
Style and Erudition?
Many authors would say that it is the style of writing and use of vocabulary that provides quality. Others would say that it is the ability to convey information in a concise and easily readable way. The use of great depth of knowledge and academic vocabulary (that is, being clever and using long words - also known as erudition) does not work for all product and service offerings.
Some people write for the love of it, and others just as a way of selling products or services, and there are many shades in-between. If you are selling products, then surely a great article would be defined as one which is highly effective at selling the product or service?
How do we define high quality?
One way of looking at it is to ask: - What does the reader see as 'high quality'? You have clicked into this article (so I guess the header was sufficiently 'grabbing'), and I want to show you how to assess quality and thereby provide you with quality in this article. That's an example of recursion (self reference). Still with me? If not then my quality rating is falling.
For these purposes, it seems to me that we can equate 'quality' with 'value to the reader'.
How can you provide value to your reader?
1. Present useful facts and information in a condensed way that saves researching across maybe 20 other sites. This provides time-saving value.
2. Articles which provide tangible tips on saving money. Yes, you guessed it - money-saving value!
3. Articles which provide real tips on making money (for example - How to Market Yourself as a Local Handyman'). Money-making value. Are you getting the hang of it?
4. The presentation of an idea or explanation of a machine, technique or process which assists the reader's understanding of a topic - eg formation of a galaxy. This provides teaching value.
5. Informed speculation or discussion which opens the visitor's mind to new avenues of thought - these could be purely philosophical or exploratory, say, relating to a concept such as 'New Ideas for Funding Care of the Elderly' (no, I know nothing about that, just dreamed it up). These act as a trigger for the visitor's own thinking and enable him or her to extend the argument and generate new ideas or thoughtlines. This provides 'new concept' value.
6. An article which is not all motherhood and apple pie with no concrete core. No, I wouldn't eat a pie with a concrete core either! Such articles are typical of what you will find from many outsourced writers (but not all). This provides 'what-not-to-do' value, which is, in a way, equivalent to teaching value.
7. Following on from point 6 - an article which makes the reader laugh or entertains the reader in some other way e.g. the quality of the writing itself could do that. This provides - yes, you guessed it - entertainment value.
So there are several ways in which your article can provide value. If you can deliver two or more of these 'values' in an article, then you will strengthen its quality perception in the eyes of the reader. Use them as a guideline before you start your article and decide what you aim to deliver, and then use them to critically appraise your article when it is in final draft stage.
Go ahead, assess this article on the bases I have suggested above. I certainly hope I have delivered some teaching value, maybe some time saving value (time not lost on lower quality articles) and maybe a couple of others. You as the reader are the judge.
Other aspects such as getting the reader to click through to your site or to post a comment in response - require your thought and effort. If you have delivered value to the reader, then they are far more likely to take that next step.
I have probably used more 'long words' than usual, as my audience is article writers who I assume to be of above average literacy. Good luck with your article writing endeavours, and I do hope that you found it to be of value!
by: Phil Marks
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