What Is A "story Interview" And How Can It Showcase Your Company?

In case you haven"t heard of this new genre of marketing called "Story Interviews

," a Story Interview is a customized interview program that positions you as a celebrity and an expert in your field. If done right, it can intelligently build instant credibility and trust by telling your story differently.

Story Interviews are an elegant way to educate your clients or customers about why they should use you and your services or products. A Story Interview is a palatable, soft-sell form of publicity that emerges from an enhanced version of your own "voice."

A Story Interview "" if it"s done right, by a professional "" sounds just like a radio interview that tells your story in a compelling and professional way. How do you respond emotionally when you listen to nationally broadcast radio interviews in your car as opposed to radio commercials that are hard sell?

A Story Interview with a professional, who sounds like he or she belongs on national radio, does a great deal to elevate your persona as a trusted, competent authority in your field. It"s another way to gain positive "branding."

A Story Interview lets you tell your story exactly the way you"d like it to be heard "" and it happens at a low cost per exposure.

If you"ve been in your business very long, you know the objections that clients or customers bring up. A Story Interview can also allow you to have a non-combative forum in which to discuss or explain your perspective on your products or services"and to subtly overcome objections in a non-threatening manner. You stay cool, calm and collected "" not defensive.

After a professional interviews you, and a trained sound engineer edits the interview into your best possible presentation, the addition of music "" and maybe even sound effects "" can create a "theater of the mind" experience for your customers in order to showcase you and your company in a beautiful way.

How do you get the biggest bang out of your Story Interview? You and your IT team put excerpts or full podcasts on your company web site and blogs. You also attach the sound files (as mp3s or wav.files, etc.) to your E-newsletters and you can attach them to E-mails that can be targeted to specific clients about specific topics or concerns.

And don"t forget about posting your entire Story Interview, or excerpts, on your social media links: Facebook, Twitter, YouTube, etc.

People can check out your Story Interview online and your employees can also take a proactive role in referring clients or customers to your company"s Story Interview excerpts on different subjects.

What"s the lifetime value of retaining just one of your clients? How many new clients could be attracted to your products or services through the use of Story Interviews?

Companies are just now beginning to realize the power of this Story Interview marketing tool and the possible return on their investment.

To find out more about the business use of Story Interviews, go to http://www.story-interview.com

Jeffrey P. Hedquist

1827 223rd Street

Libertyville, Iowa 52567

Tel 641-472-6708

by: Jeffrey P. Hedquist

POST COMMENT

Adventure And Fun Never Ends Here A Modern City With A Wealth Of Heritage And Culture Lenco Coolers And Heat Exchangers Gas Boosters And Air Amplifiers Car Delivery Are Priced At And Also Different Factors Involved Professional Cleaning Services And Why We Need Them Recruitment Agencies Bridging The Gap Between Job And Candidates Dynamics Gp Tech Support Popular Cases And Recommendations Find An Unique And Beautiful Dance Costume The Importance Of Counseling And Support Groups In Treating Substance Abuse Lose Weight Fast And Naturally The Quest For Individuation And Wholeness Alcohol And Drug Use: Initiating Preventive Methods