What Is Best For You Organic Seo Or Ppc

There are two main methods for online marketing organic search engine optimization and pay per click advertising

. In order to maximize the gain you should use both the methods according to the situation. Though pay per click has some clear advantages over organic SEO services, it is a drain on budget. But sometimes pay per click is the only option.

Organic search engine optimization has some clear advantage over pay per click advertisements. People generally dont trust a site if they know that it is an advertisement, not genuine result. Recent studies clearly point out this fact. It has been observed that search engine users are at least five times more likely to click on natural search result than on advertisements. Many users even dont look at paid sites. They start clicking on natural result without looking elsewhere. Favor for natural result is increasing by leaps and bounds every day. Again it has been found that those who click on paid results do not understand the difference in most cases. Once they know the difference between paid result and natural result, they always skip paid result.Net engine users generally view paid results as disturbance. They feel that these artificial results create obstacles for them.

Search engine users naturally favor those sites that have been listed in natural search list over those of paid list at the time of making business. It is not a surprise that sites listed in natural result make much better business than the other ones. What is worse for pay per click method is that its cost is rising every year.

You may fool some search engine users in clicking on your site by paid listing, but when they will observe poor content and design they will waste no time in leaving the site. So at last it is the real quality that determines the success. Organic SEO service is thus gaining more favor with the passing of time.

Organic SEO service suffers from one major draw back. It will inevitably take a long time to create awareness among the search engine users of the high quality of content of a site that has accepted organic SEO service. You must be patient in this case. But once you gain popularity and get indexed by search engine users you dont have to look back. All you need to do is maintain the quality of your content.

But again in many cases time is very crucial. Delay of several months is strictly no-no in these cases. For an example consider the case of the sites of political parties before an election. They must promote their sites trough paid listing. Because to wait for several months is impossible as the election will be over by then. Another example is when a new company is launched. Soon after the launching they must create brand awareness in very short period of time. Pay per click option is unavoidable in this case. Here waiting will be counter productive. But once these companies successfully run for some years and establish their brands, they may go for organic SEO services. So before deciding which option to adopt organic SEO services or pay per click advertisements consider the nature of your requirements.

by: Scott Johnson

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