If you want to keep your customers up to date with the latest news
, promotions and information then using Bulk SMS as part of your marketing mix could be a cost effective tactic. It enables you to send the same messages to large numbers of customers or potential customers in one go. It is quick and easy to set up so you can even use it for last minute campaigns to drive footfall to your stores or even more traffic to your website.
Why use Bulk SMS?
For businesses that rely on customers turning up for appointments bulk SMS can be perfect. Anyone working in an appointment based business knows how frustrating it is when people forget to turn up. Bulk SMS can be used to send a reminder to people about their hair, dentist, test drive or restaurant booking - it can be set up automatically and customers often find it a very useful service.
Boost sales during quiet periods
Perhaps your business needs a boost to drive sales during quiet periods, or maybe one particular store needs more footfall. Using bulk sms you can target groups of customers based on where they live, what they have bought and send them targeted and relevant marketing promotions quickly and easily. Because it is discreet you don't have to offer discounts to everyone! It is also measureable give them a specific promotional code and you will be able to track the response to the campaign.
Chase up aged debt
For some businesses getting their bills paid on time can be really time consuming. With bulk SMS you can send out reminders to customers that their invoices are due, because you control the message you can ensure it is worded in a way to encourage payment and not cause upset. Cash flow is one of the biggest headaches for any business and bulk sms service is a cost effective way to chase up overdue invoices.
Customer service messages
Some people use bulk SMS to send out important customer service messages. Perhaps there is a cut off for orders for Mother's Day or Christmas - using bulk SMS you can ensure all your customers are aware when they need to place their orders to avoid disappointment. Or if you have a new service available to customers you can use bulk SMS to inform them straightaway of the changes - it's quick and simple.