What Is Customer Loyal For Companys Products And Service

What is customer loyal? If you want to trace the source of its development

, we must talk about loyalty marketing theory. Customer Loyal developed from the basis (Customer Loyal, CL) of Corporate Identity that is popular in the 1970s and Customer Satisfaction theory in 80s.

Customer loyal means that customer brings out a favorable impression for a particular product or service produced, formed a preference, a tendency to repeat purchase. For example, if you are a MBT sports shoes advocate, who will only have the desire to buy MBT's products, then you must not to go other brands of franchised stores to buy, but you also could buy MBT Shoes online.

Customer loyal means customer has feelings of attachment or love for the company's products or service, it is mainly shown through the customer's emotional loyalty, behavioral loyalty and sense of loyalty. The emotional loyalty among customers performances the high degree of acceptance and satisfaction with the company's philosophy, behavior and visual image; performance for the customer loyalty behavior means the re-consumption with customer repeat purchase behavior of products and services, if there are new series launched with MBT, I think the MBT fans could buy the new products without hesitation. Sense loyal is that customers are made on the performance of future consumption intentions to company's products and services. In this way, the emotions, behavior and consciousness composed of three customer loyalty marketing theory, focused on the evaluation of customer behavior trends, evaluation of activities undertaken through this reflects the business activities of enterprises in the future competitive advantage.

Specific performances:

(1) Customer loyalty is the consumer when making purchasing decisions, repeatedly shown biased purchasing behavior on an enterprise product and brand.

(2) Loyal customers are the most valuable customers.

(3) A small increase in customer loyalty will lead to a substantial increase in profits.

(4)The profit is the concern of customer loyalty marketing theory. To build customer loyalty is the most effective way to achieve sustained profitable growth. Enterprise must turn the concept of transactions to the concept of a relationship with consumers, from the only focus on fighting and conquering customer to focus on consumer loyalty and long-lasting.

More and more enterprises have confronted with the large challenge on carrying out customer loyal plan. Traditional customer loyal plan has been losing the original functions. Customer loyal plans should provide customers with differentiated products and services, apart from the purchase trend and profit. If the plans just pay attention to the quantity discount or only for old customers offer the discount, the program would be difficult to sustain the implementation. Such as the Puma famous sport brand, it should pay more attention to the customer loyal. The target marketing of Puma besides large consumers, the more attention to the younger generation, their unconventional design had been sought after among young people. MBT has launched MBT Chapa GTX shoes that popular with young people. According to the preferences of young people to change their style and improve their marketing strategies.

by: jean Alax

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