What Is Ethical Consumerism ?

"A man is ethical only,when life, as such is sacred to him

,that of plants and animals as that of his fellow men,and when he devotes himself helpfully to all life that is in need of help."

- Albert Schweitzer (1875-1965), Franco-German philosopher.

We all think we are principled shoppers, right ? We buy the green paper towels and pick up local strawberries when we see them. Yet , according to proponents of Ethical Consumerism, we could be doing more and saying more with our purchasing power.

More than a few organic tomatoes in the grocery cart, ethical consumerism is a lifestyle choice. Essentially, it means buying things only when they are actually needed and only purchasing from brands or suppliers whose business practices are clear and do no harm. Doing no mischief includes fair pay practices, not exploiting humans, animals or nature and working to keep sustainable materials and business practices as the core business model. Ethical consumerism also supports the use of the ethical boycott, or refusing to buy items from companies who do not live up to these standard.

Here is a clear disconnect between what consumers reveal matters to them when choosing a product to obtain and how those people react when it comes to the crunch. One of the important findings of the study is that most consumers are unwilling to produce any trade-off in order to accomplish an ethical buy . Those who claimed they cared about an issue would not go out of their manner to source or be eager to pay more for it and the manner consumers justified the disconnect was equally distinct. In the instance where sweatshop labour had been used, people perceived the exploitation of workers to be an issue that was many times not just geographically distant, but also was far removed from their sphere of impact. In such situations, people accepted it as just a place that is widely frequent in which particular choices matter little.

But in spite of these arguments, the a number of advantages of good consumerism are tough to beat:

* environmental sustainability

* superior working conditions for the workers

* reduced greenhouse gas emission

* total enhancement of the community by choosing only goods made ethically

The current need is to bear ethical consumerism to the fore so that more consumers across the globe start shopping for products that are ethically produced. There has been a rapid development in the rate of fair trade purchases and consumer behavior also seems to be changing in view to ethical consumption. thus, numerous companies have been encouraged to revolve green. This is being done in order to encounter the consumer demand for more transparency in production methods. Companies have also changed their marketing strategies to support ethical consumerism.

The government is taking care that ethical consumerism be implemented on a broad scale. But it is a collective liability. The complexity of any market, along with the social and environmental impact of any changes to that market means the road to a fairer system is never going to be a regular one, and requires people at all levels, at all point along the chain from farm to fork to have a equivalent target in mind.

by: Jim Knight

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