What Is Page Rank And How Do I Get It?

You may be asking yourself the same thing

You may be asking yourself the same thing. PageRank is a value that Google made to determine how important a particular web page is and how it positions itself with other web pages. Simply put, its how a webpage ranks itself with its competition. The more links a particular webpage has, the more important that page becomes. It serves as a digital vote to that page every time a link is created. The more the links created, the more votes are cast on that page.

The term Page Rank was named after one of the founders of the Google search engine, Larry Page. Its interesting how it came into being. At onetime, webmasters would only link to pages that they thought were interesting and important to their viewers. Because of this, Google determined to use the number of inbound links, or IBL, to a certain page to judge the weight of that page. The weight determined where to put that page in the SERP or search engine results page. They made a scale of measurement from 0 to 10 and produced a toolbar that can be displayed in Internet Explorer that will indicate the Page Rank value of any page being viewed in the browser.

Having quality information on your web pages would surely help to raise your PR over time. Links connecting to your content from other websites will also help the GoogleBot understand that your site is important to others. This would increase the PR as well. The value is being ranked from 0 to 10, ten being the highest value that your site can get. For some reason, however, getting a ten doesnt always mean that you get higher search results. Oddly enough, a site with a 0 PR can even rank higher than those with a ten. This is because the content of the actual site is considered more important.

Although PR is one of the more valuable components, its not the end all. There are about 200 different factors as to how your website can gain position in search engine result pages for any keyword search. Google factors in what other people think about your site as well. Quality information is also very important. And remember to ensure that your site content is understandable to GoogleBot as well.

Having some basic knowledge of SEO would be very advantageous to you in building up your PR. In case youre not well versed on the subject, you can always search Google and read their webmasters guidelines. Youll find one of the best ways to get the coveted back-links from other sites is by getting natural links which lead to the pages of your site. These natural links are links that people include in their site that lead back to yours. These can be acquired through sharing content via RSS feeds, social networking sites like Facebook, Twitter, Wordpress, social bookmarking sites and even article directories.

There are also unnatural links. These are used just for the purpose of getting higher PR. These type of sites are called FFA (Free For All) sites or link farms. Link farms are sites that solicit you to post your links to their site just for the purpose of increasing their popularity also yours. Dont do it! Otherwise you can very well be banned or taken out of Google altogether. Google is taking strong steps to make sure that they take out all these link farms that just want popularity and offer nothing else.

Following these few simple methods will help your web site gain higher PageRank and the results can be very rewarding for your growing business.

by: From The Minds Of Wharton

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