What Is Pr And How Does It Work?

PR, or Public Relations to give it its proper name

, embraces a whole range of concepts and strategies. However if one was asked to encapsulate the whole notion in one simple sentence it would go something like this: PR is the art of managing the flow of information between an organisation and the wider public.

Most organisations and institutions engage in some form of PR. Presidents, Prime Ministers and politicians are always doing it, with a little help from their friends - selling you the message in the words you want to hear so that even the worst of news comes across to us like a success story.

In politics this is called spin. It is, of course, still PR of sorts, but many would insist that it is essentially dishonesty.

The emphasis in the world of commerce is a little different. First of all there is less open decrying of ones competitors. The etiquette in business is to talk up ones own product rather than to explicitly criticise those of a rival, though there is more often than not an implied assumption of the competitors inferiority and that of his products.

PR though is not solely about promoting a product or a service. Sometimes it is necessary for no other reason than to remind the outside world that a company still exists. Keeping a commercial organisation in the public consciousness, and for all of the right reasons, is one of the cornerstones of a good PR programme. It is called profile raising, and the approach taken to it can be blatant or it can be subliminal, the latter usually being the case with an ongoing advertising campaign for example.

Neither is PR just about selling a business or an organisation to consumers. Business to business PR can be as important as public PR, offering an image of ones own company as one worth doing business with or even investing in.

It is also highly important for morale to constantly convey the best possible message to shareholders and also to the workforce. At certain times changes in company policy may impact upon the workforce in a way that sometimes has the potential to cause problems disillusionment can be the outcome or even. The avoidance of any such difficulties needs always to be prioritised, meaning anticipating any objections and where possible managing them.

This calls for a complete marketing solution which embraces all aspects of the operation, delivering it to an increasingly wide audience in a way that informs those who need to be informed, and canvasses those who should be canvassed.

by: Mark Richards

POST COMMENT

Make Your 60s Party Groovy With Psychadelic Party Supplies And Invitations Have A Great Night Slumber Party Starting With Great Supplies And Invitations Best Dubrovnik Investment In Villas And Apartments Reviews Pervanovo Investments In Dubrovnik Villas And Apartments Ensure Your Bedroom Looks Stylish With Sanderson Duvet Covers And Curtains Sterling Silver Anklets Are Ornate And Lady-like Accessories The Performance Of Cctv In London And Kent Find Best Car Valuations And Trading Service In Brisbane Kids Wall Sticker Bring Fun And Style To The Nursery Decor And Kids Bedroom Most Sophisticated And Reliable Total Video Conferencing Solutions The Materials Are Easy To Work With And Do Not Unravel Tinkerbell Flies High By Starting A Tinkerbell Party Off With Great Invitations And Party Supplies Magic Appears Between Basalt And Co2