What Is Sms Gateway Api?

Short message service is a set of technologies and communication protocols which allows mobile phone subscribers to send and receive text messages

. Although, it started its journey as a data application, today it has evolved into a multi-faceted tool, offering an array of features such as; efficient communication tool, a fantastic advertising medium and an affordable marketing platform nicknamed Bulk SMS. As a communication tool it offers informal and professional messaging options, making it extremely versatile. The advertising task is accomplished with the help of network operators who add a business message or a logo whenever they send a social or general SMS to their subscribers.

However, it is the last feature, called SMS marketing, where the bulk of the action takes places. Establishing products or services, creating a buzz around a brand and customer participation are some of the marketing tasks which bulk SMS performs. This is typically achieved with the help of several technologies and entities such as network operators, SMS gateway providers and resellers. SMS Gateway Provider is an entity, an aggregator who signs up agreement with multiple mobile network operators to exploit their SMSC or short message service centre.

The idea is very simple. These aggregators do not have direct access to subscribers mobile phone. To over come this, they develop and offer standalone applications or web based interface which utilizes internet to route all marketing messages through network operator's SMSC centre.

Aggregators offer several variants of bulk SMS which makes SMS marketing even more powerful. Mentioned below are some of those subsets, also called SMS Solutions.

1. Bulk SMS - As mentioned above, bulk SMS is a one way marketing tool, which is used to grab the attention of thousands of potential customers in quick time.

2. Short code and long code It is also called 2-way messaging platform. Some of the tasks which it can perform are; create new revenue sources, send reminder notices, user participation in various reality shows & competitions, product feedback, market research, coupon redemption etc.

While short code is typically a 5 or 6-digit unique number, a long code is 10-digit mobile number with international reach. Both these options allow subscriber interaction, unlike native SMS which is simply a one-way messaging platform.

3. Voice SMS - Marketing via voice SMS is a fantastic way to tap rural markets where folks speak and read local language. This is particularly true in India where most of the population still lives in small cities and villages. Voice SMS creates a big impact in the minds of these people making it an effective marketing option.

An SMS Gateway API is an amalgamation of coded script, protocols and technologies. The resultant product can be added to any system, standalone software or website. API's can also be embedded in MS Excel and email clients. Without this API, it will be impossible to send SMS via internet. These APIs offer several connection options such as; HTTP, HTTPS and SMTP. They are easy to integrate and developers usually provide the source code and installation guide.

by: James Rockett

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