What Is The Reason For Promotional Pens And The Increase In Demand For Them In Recent Years?

Pens given for promotional purposes provide a myriad of uses

, allowing the marketer to advertise his brand and provide his contact details in the most cost effective manner. The right promotional pen will ensure that the details printed on it are remembered for a long time thereafter. They provide the customer with a good pen that they can use to write or sign documents. As the uses for a promotional pen outnumber those of a business card, promotional pens and their increase in demand in recent years is monumental.

The Pen and its Cost

The most cost effective marketing strategy will be with promotional pens. With a pen as a gift, you can be assured that you get value for money. A promotional pen will often cost less than a pound, and for the marketer this is the best method of advertising his products. For the consumer, this is a free pen. He or she does not have to spend money on this pen and so will be happy to take it. If you are considering buying pens for promotional use, purchasing them in bulk will be the most cost effective method. It is guaranteed that you will not be left with a roomful of pens. Everyone needs pens; therefore, it is very likely you will find yourself ordering another batch fairly soon.

The Pen as a Fashion Statement

With fashion and style in the forefront of the minds of everyone, the promotional pen, if designed well, can be used as a fashion statement. Most gentlemen have their pens inside the jacket pockets or on the pockets of their shirts. The more attractive the pen the more attention it will draw. The colour ball point pen is one such attractive pen. Because of its pearlescent white metal barrel and its fashionable colour cap and the shiny silver clip these types of pens will be received with enthusiasm. The metal effect of the pen makes it more substantial than a cheap plastic pen.

Acts as a Business Card

Promotional pens are in demand for gifts and other souvenirs due to the fact that all marketers can use it as a business card. When a business card is handed over, it will sit in a pocket or the bottom of a hand bag for days if not months. But if a pen is given it will be guaranteed to be used at some point in the future. The pen is something which we use on a daily basis, be it to sign a cheque or a deposit slip. Therefore, when a promotional pen is handed over, the marketer can always count on the customer remembering the reason why he or she has this pen.

Unlike any other items given as gifts, the promotional pens will last for longer. Therefore, the next time you or your company wishes to use other gifts as promotional products, think again. The abovementioned elements will help you to reconsider your options about what you should use and what is the most effective product for promoting your company with the best possible results.

by: Jim Gilbert

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