What Is This Article Marketing

Article marketing is frequently used by most Internet marketers as a way of advertising

their websites that contain their products or products they are promoting. They write a keyword rich article and submit that article to many article directories. The submitted article will contain an author signature that will lead to the web site or product that is being promoted or talked about. This is a great web site and product promoting technique because quite a few of the article directories will have a large readership and the others will at least have some readership. The viewing potential of a submitted article can be enormous which usually leads on to many sales.

Article marketing is perfect for bringing targeted traffic to your web site because the reader searches for a subject, your article pops up, they read it and if interested will click through to your web site, and if still interested will go on to make a purchase from you or through your affiliate link.

The Ideal article should be between 350 to 750 words long and use keywords related to the subject being discussed. The safest number is 500 words, this amount will ensure your article gets accepted into all directories, assuming your article makes sense and is a quality article. The article should also provide useful information but not exactly giving away everything. You will want the readers to click through to your site for more information on that subject. If you gave them everything they need to know then there would be no need to go to your site for more information, then there would be no related product purchase.

Article Marketing is considered a very cost effective advertising technique because for the most part it is free. It is free for you to write your article and free to submit it to hundreds of article directories. You could take it a step further and have many articles written for you and use a paid submission service to distribute your articles. Even at that it is still considered cost effective for the potential return you get.

Apart from receiving targeted visits to your site, your article distribution also creates one-way links to your web site. These one-way links are one of the things the major Search Engines look for when deciding where to rank your web site when someone searches for a related keyword. The more one-way incoming links you have, the higher up on the search results pages your web site will be. This high ranking will also depend on how your website is otherwise optimised, however, one-way linking is one of the strongest deciding factors in where your site ends up - it could mean the difference between page one and page five.

Article marketing is one of the best ways to promote your web site. I would recommend you start using article marketing first in your advertising efforts. It is an old method of promotion but it is also free, easy, fast, effective and most reliable.

by: David O Connell

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