What Is Working In The Recession?

Everyone can feel the pain of recession nowadays

. But this doesn't mean we just stay miserable. We can still work during recession. The following will tell you what it is to work in recession:

1. They are moving themselves UP the economic ladder and restructuring their services, products, sometimes the entire business, marketing strategies in order to attract with a more affluent customer.

Will people pay? Yes, they will as long as you provide good value and master the art of creating desire. Lowering your prices in a moment like this will probably lead you to business death. Remember: low prices = low profits= no future.

2. They pay attention to the fact that people use "small indulgences" to ease their financial pain and incorporate that into their existing business, or create a new one. You can incorporate services or products and position them as an affordable, deserved and enjoyable small indulgence.

3. They give customers something they cannot get anywhere else or provide for by themselves.

4. They are able to create services people cannot live without. Here you find the membership models- Your cable TV is an example, some softwares that you pay monthly another.

5. Segment the conversation with customers. Talking to different customers in different ways, after all, their needs are different. Yes, it is more work, but it pays to do it this way. The one-message-fits-all approach doesn't cut anymore. But make sure that you're not flooding your customers with so many information which are no longer necessary.

6. Create new things. No one is doing that, so yours will shine a lot more. Just see to it that what you're making is still something that would stir the interest of the public.

7. Think about repackaging services and products to different niches that are actually working. This can be made possible by doing continuous research on markets that can possibly make money and that sells out well.

8. Products that save people time, help them make more money or bring residual income sell well during these times. The "in a box" opportunity is included here.

Just don't sit and wait, this will kill your business. Market more and more often. Are you using Social Media such as Facebook? What about Twitter? Dell just released a report showing they were able to generate $1 million more in revenue by just promoting their products on Twitter. So how do you think they made this possible? Look at it this way, if they were able to generate such income through social networking, then so you can.

Can you create a special offer just for your followers? Yes, you can!

by: Shahar Boyayan

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