What Is Your Mobile App Strategy?

It is a question that is being posed in boardrooms

, corner offices, and cubicles around the business world these days as mobile apps have taken center stage in the client / consumer drama.

Thanks to companies like appsbar, the free, online development tool that makes creating mobile apps quick and easy for even those with little computer savvy, that question is also being asked in mom-and-pop stores and at garage band practices everywhere.

Mobile phones and tablets have replaced the laptop as the most integral accessory of everyday life. If you are serious about reaching, selling, and servicing a client or fan baseyou need to reach them on their smart phones.

Mobile apps are becoming the latest trend with which companies can improve business promotions while creating a more simple experience for customers to use their product.

How ubiquitous has the mobile app realm become of late? Just last month as part of New York Citys Consumer Electronics Show, a Mobile Apps Showdown was held pitting the most exciting new mobile apps designed for both phones and tablets against each other in a contest.

The event, which allowed participants a three minute presentation to garner a most likely to succeed vote, was an indication of how prevalent mobile apps have become in the industry

The numbers are staggering when it comes to mobile apps and the infiltration of that technology into the mainstream. As of June 2012, almost a year after appsbar began in its beta phase, there were more than 650,000 apps on the Apple store and Google Play, which sells apps for Android phones, reportedly reached the high water mark of 15 billion downloads.

Google is a notable player in the mobile app revolution. Not only have they grown their own app store at Google Play, bit have recently unveiled their Mobile App Analytics feature. The company has invested heavily in mobile research and development and this release is their latest salvo in the app industry campaign.

Not coincidentally, appsbar has the distinction of being the largest single publisher of mobile apps for Android on the heavily trafficked store.

It has always been the appsbar mission to democratize this new technology by opening the mobile app technology to all users, like Blogger did for the blogosphere, and what firms like Intuit did for websites. The numbers show that appsbar is gaining traction. The company has over 125,000 users now responsible for more than 9 million mobile app launches.

by: Mobile Apps

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