What Long Tail Keywords Are And How To Use Them

What Long Tail Keywords Are And How To Use Them

How do you host a vegetarian Thanksgiving dinner party?

Here, "vegetarian Thanksgiving dinner party" is the long tail keyword. If you use just "dinner party," it becomes too generic a word to get specific results from search engines. You would get thousands of search results for such short and generic keywords. Suppose you use "Thanksgiving dinner party," you'd still not get to the specifics because Thanksgiving is usually associated with turkey dinners. Only when you utilize the long tail keyword "vegetarian Thanksgiving dinner party" do you get the specific result you're looking for.

To be precise, long tail keywords are used when you are searching for a specific thing online. Besides, it helps you access the desired result page quickly, rather than having to sort out from hundreds of generic result pages. In other words, if you use long tail keywords for your site, your customers would reach you more quickly.

It's like having a direct route to a destination, instead of having to cross through lanes and zig-zag your way through sub-stations.

How Do Long Tail Keywords Help in Business?

Long tail keywords are not new. Internet marketers know about this and are using them for high rankings in search engine. Such keywords give a direct answer to the customer's questions. So, when somebody asks, "How to host a vegetarian Thanksgiving dinner party?" you can give a direct solution.

The trick is to get as specific as you can in the use of keywords. This way, you increase the chance of customers finding you. Playing with generic keywords and phrases may send a generic crowd towards your site, which may not always promise sale. Most of them are simply looking for information or passing their time. It's prudent to use long, specific keywords to get specific customers who are genuinely interested in your business.

For those using Pay per Click as their promotion tool, long tail keywords are a good choice. You can save money. Using generic keyword phrases that are in high demand may cost you money. However, using long keywords gives you less competition in your niche and more chance of reaching your target audience. The secret to successful use of long tail keywords is proper research. You must know what keywords are appropriate for your business. The keyword tool of Google is a good resource for Internet marketers. Every smart marketer tracks down their keyword to know how they are faring. Once you spot the keyword phrase that is providing good figures, you can stick to it and use it for other marketing techniques.

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