What Makes A Great Website Today
Starting a website needs planning before a line of code is typed
, if its for your business or a clients company if you work for a web design agency.
This can be a daunting task if this is your first online marketing project for your own business or if you have been put in charge of the website progress.
A tough task even for those with a lot of experience in the standard marketing processes from printing material to television or radio media promotional adverts.
Employing an agency team that are used to dealing with creating a high end productive and effective web design projects can be the most reliable method.
But this does need a huge amount of trust with the team as they will be making all the decisions for you and your website.
Costs of hiring these teams can spiral out of control very quickly and you need to be convinced that your concept and research is correct that this is a profitable avenue.
Taking the hands on approach is most definitely the best way for a business to benefit the most from a large scale design and marketing project.
Although time consuming and will take you away from your normal standard duties of running your business. The end result will be far more rewarding both mentally and financially.
Who knows your business better than you...
Beginning the journey
Research of the market for your planned project, there will always be competition don't waste time looking for the ultimate niche as it rarely exists.
Define a budget that is realistic remember you get what you pay for.
Search Engine Optimisation
This is not as scary as it may sound, although a complex area and with google making more and more algorithm changes to reduce the impact anyone using spam tactics may have at getting to the top of google. Keep it real by using all available online platforms but don't over do it...
Keywords are important as you need to know what your prospective customers are searching for, but again keep your content real don't go overboard.
Website planning
After the research phase comes the fun part, making decisions on the websites look should be enjoyable. Everyone has their own opinions on design and what looks good or not, pleasing everyone is hard to do but trust your instincts or just leave the design in the capable hands of the designer.
Sitemap planning involves making sure all the right pages needed are in the right place, no more than 3 clicks away for the user. This is more important than it sounds for a large website.
Content, you can not have a great website with poor content. This is hard work that needs imput from as many resources available to you and your company. Copywriters can be used to help but this does not mean they know your business and services, you will need to supply some good base text for each service.
Going live can be exciting or nerve ranking months of planning is finally put to the test.
Don't be afraid to make those last minute changes but make sure you are changing for the best reasons and not just for the sake of the jitters.
by: ant123
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