What Makes An Effective Marketing Gift For Summer Events?

For those of you who have a business, summer is a great time to schedule your marketing events

. First of all, this is the time when people are quite cheery. They are thinking of vacations and gathering with family and friends so they are in a good mood more or less. Secondly, people are up and about during summer. They are most likely to attend an event at this time.

Summer events usually coincide with numerous business functions. You have to think of a way to get your clients involved in your event. You have to draw attention to your event and make it seem fun, exciting and most of all, worthwhile. One of the most effective ways to bring in the clients is to have summer giveaways.

For trade shows, you have to make sure that your clients notice your table. Make your area loud and attention grabbing. Put up colorful balloons; spread your marketing gifts and collaterals on the table where everyone can see. Make sure you place your most pleasing personnel to man the table.

You have to give people what they want or what they need in order to attract clients to your table. For Denver summer events, water is a necessity. Instead of buying or manufacturing trinkets as your giveaways, you can distribute water bottles with your company logo on it. People will surely hold on to it and even refer it to some of their friends.

Arm yourself with a lot of promotional materials during your Denver summer events. Every person that walks by your table should pass by with a brochure on their hand. The contents of the brochure should be precise and straight to the point; no explanation needed. You can skip giving away business cards altogether for that would be quite boring compared to the fun atmosphere of summer.

Instead of business cards, put the contact information of your company into items you can give away that is cute and usable. Since it is for Denver summer events, you can use items that can be easily found during the season such as fans, a Frisbee or a boomerang. You can also have it printed on shirts and tote bags.

by: Walter Tully

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