What Makes An Effective Promotional Product?

Promotional products are an effective way of promoting a brand and getting people to notice a company

. But what makes the most successful promotional products work? And what are the most successful promotional products?

The promotional pen has always been a preserve of the promotional world. They are relatively cheap, infinitely useful and very easy to brand. Promotional pens are a fine example of what makes a successful promotional product.

1.Price.

Even when times aren't quite as tough as they are now, price is important when it comes to promotional products. Everyone has a marketing budget that they have to stick to and promotional products will have to be affordable.

Promotional products come in a variety of different ranges that can be used to fit the budget and brief of the specific company's needs. Promotional pens come at the bottom of those ranges, being cheap to produce, can be ordered in bulk and can be used to "flood" an office with a large quantity of products in a short space of time. At the top end are the more premium gifts such as silver plated gifts and sterling silver items that are primarily used as gift items to a much smaller number of people. This is where price becomes a big factor, and the budget should reflect the purpose of the promotion.

If it is a "quick fix" that you are after, and you want to get your brand seen and noticed as quickly as possible, the cheap option can be a powerful way to market your brand speedily and efficiently.

The premium gift end of the spectrum is ideal to create more of a special feel to a brand, and the gift chosen can be used to reflect that brand's values. This is more appropriate if the promotional product is being used to promote a brand's ideas and values, and is often on a much smaller scale than with promotional pens.

As you can see, the amount spent on the promotional product will reflect the marketing aims of the project, so consider what you want to achieve before deciding on a range of promotional products.

2.Practicality

The ultimate aim of a promotional product should be to produce an item that is widely seen by as many people as possible, and this is where practicality comes in. If your promotional product looks good and performs a task then it is more likely to be used. If it is used more often, chances are it will be seen by more people, therefore more people will see your brand. This is where the promotional pen comes into its own. After all, everyone needs a pen! The trick is to sell to people but not let them know they are being sold to. A logo on a frequently used item will achieve this by putting a brand in front of the user every time they use it.

3.Easy To Brand

Promotional pens come in all kinds of shapes, sizes and colours, making it very easy to find the right type to fit in with a brand. It all comes down to the choice on offer, the more choice there is the more likely you can find one that will fit your brand. This is especially important with the cheaper promotional products, where you need people to recognise a brand instantly.

by: Alan Grainger

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