If you are launching a new online business and you are based in London it makes sense to involve a website design London Company.
The best designed websites are the ones where client and designer have sat down together and worked on the plans to a mutual satisfaction. If there is good understanding between the two then it is more likely the result is a good one.
What the client may not always understand is that a good site is an organic creature that needs constant tweaking to make it grow over time. It will also need to keep pace with new software platform developments that could change online payment methods or delivery details.
We have all come across some brilliant websites that grab our attention and keep us interested in the product but for every one of these there are a hundred poorly presented sites.
After the designer has a total understanding of the product and the target audience the design can begin.
The first obvious point is to catch the viewers eye with a page that has impact and is at the same time uncluttered. This sounds easy but is not always the case. To say some bright primary colour or colours is useful is not always true. A couple of great sites are in black and white and make use of white space more than others.
White space does not necessarily mean it has to be white. It can be a pastel shade that accentuates the main picture or text.
Text should be minimal and type face variable. It is astonishing to see how many websites there are where the text is almost unreadable as it is too small and is often something like black on grey or even the other way around.
When thinking about a good website there is perhaps nothing better than taking a look at how your potential competitors present theirs and also look at some unrelated products where the site appeals to you.
After the initial impact the eye should be drawn to the next link. Designers often talk of drawing the eye and pointing out that good strong logos are often important. Most right handed people are drawn more easily to the top of the page on the left side and this is often used as the introduction to the next page.
Navigation is the next critical part of the design and leading on from products to the ordering process the next part of the journey.
An E-commerce website is almost like condensing all aspects of a high street retail shop into a non-human intervention shopping day out! Anticipate the queries the viewer may have and make sure links to answers are all there.
For this reason it may be good to use the trusted Q and A links, or commonly asked questions. Every link should be clearly signposted and equally easy to move back from.
A good web design London is much, much more than a pretty picture, its all about getting results for the client in terms of profitability.