The Christmas period is a hectic time. While it is a key sales period for many businesses, it can also become a hassle to gather information and report on accurate customer attraction statistics.
A successful advertising and marketing campaign needs to be measurable and the results have to be able to be reported on. But what brings a customer into your business over the holiday? How can you track if that spend is just from foot traffic, or from your advertising spend?
The holiday period is a stressful and hectic time for business and customers alike. Adding an additional pressure on staff to question customers in an attempt to gather information about what has attracted them to the business isn't going to be welcomed by either group. So businesses need to find other ways to capture this data. Vouchers are a traditional way to attempt to gather information, but this requires customers to actually read the publication they are in, clip them out and then remember to take them on their shopping trips.
Integrating text marketing into advertising and marketing strategies allows businesses to create a measurable system for the holiday period. Providing a text call to action that allows a business to offer mobile vouchers for discounts or added bonuses means a customer can take that mobile-voucher into the business. A customer will generally always have their phone with them, which means that they will also have their voucher with them to present at the store. The business can then in turn capture this data and create a report on the success of the advertising.
When planning your Christmas campaigns, ensure that you have a strong emphasis on a mobile marketing call to action. Developing an attractive offer that can be sent directly to a customer's phone will increase the number of customers who present the voucher in store. This is an effective way to capture data and ensure that a business can measure their holiday advertising spend.