What Metrics To Monitor In Social Media?

Businesses are engaging nowadays more and more in online marketing strategies

. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI of a business. We have put together a list of 7 top metrics a business should monitor:

1. Sources of Traffic and Visitors:

One should track down the traffic and observe its breakdown over time in terms of sources and referrals sent by members of its social networks. The number of visitors, especially unique vs returning visitors, is very important. This can be analysed through metrics such as: unique individual or browser which has accessed your site, cost per unique visitor and total cost of the placement divided by the number of unique visitors. For returning visitors: an analysis of the average number of times a returning visitor goes to the site, the interaction rate, the time spent and the elapsed time between the initial visit and the last user activity associated with that visit is required.

2. The Bounce Rate and the Level of Engagement:

The time spent by members of social networks on your business' profile as well as the interactions (comments, postings, likes) they have with it are very important. They show the level of engagement achieved by your business online. Also, it is essential to observe the changes that take place throughout time and analyse which of your actions had a positive or negative impact on the level of engagement. Bounce rate is a good indicator to check how effectively you are able to engage the audience's attention. Again, it's important to analyse how it varies throughout time as to be able to see the impact of your activities.

3. Activity Ratio & Membership on Social Network:

Keep an eye on the analysis of the increase and activity of the members of your company's social networks (e.g. Facebook, Twitter). You are looking to see if your social network is growing and how their members are interacting with the content. Is your company active on collective social networks? Compare the ratio of active members vs total members over time. You can analyse that by measuring the usage of social applications. You can also use Google Analytics as to measure the activity of your Facebook Fan Page!

4. Activity Ratio & Membership on Social Network:

Keep an eye on the analysis of the increase and activity of the members of your company's social networks (e.g. Facebook, Twitter). You are looking to see if your social network is growing and how their members are interacting with the content. Is your company active on collective social networks? Compare the ratio of active members vs total members over time. You can analyse that by measuring the usage of social applications. You can also use Google Analytics as to measure the activity of your Facebook Fan Page!

5. Conversions.

Most important part of the objectives of social networking activities is to see they convert through subscriptions, sales (direct or through affiliates) or other activities that can be directly or indirectly monetized. Measure all types of conversions and chart them over time.

6. Measure Loyalty:

To assess loyalty, a business needs to analyse the interaction of social members. Are they sharing content and links, mentioning your brand? Do they reshare, how often do they do that?

7. Interaction Created by Blog:

An important part of any online marketing strategy is represented by blogs; therefore they need to be measured as well. The aim is to measure the level of interactions through the number of readers, comments or referrals.

by: Laura Wimble

POST COMMENT

Some Product Specifications Of Hewlett-packard's 2500 Laserjet Printer How To Choose Best Adult Affiliate Programs Programs For Drug Treatment In Maryland What To Consider When Buying Canon Ink Cartridges Will Ferrell And His Most Impressive Acting Performances In Recent Memory What You Should Ponder Before You Buy A Computer Wireless All In One Printer-some Things To Consider Before Purchase How To Maximize The Lifespan Of Your Lithium Polymer Batteries 5 Benefits Of Lithium Polymer Batteries Pc Satellite Tv Reviews: Review Of Computer Television Software Package Free Live Television Streaming On Computer Receive Hbo, Nbc, Sky, Abc, Cbs, Espn And Fox Without Pay Free Live Streaming Television Shows On Computer Watch Hbo, Espn, Cbs, Abc, Nbc, Fox, Sky On Interne Free Live Streaming Television Shows On Computer Stream Hbo, Espn, Cbs, Abc, Nbc, Fox, Sky Online- O