What Not To Do When Building A Website

When you have set up your new business, the way in which you launch your website

is one of the more difficult tasks you will need to embark upon in order to facilitate the success of your new enterprise. You will need to focus upon the usability, search engine optimisation and aesthetics of the website.

With numerous applications available for the construction of websites, it is often the case that nowadays many are opting for this alternative rather than securing the services of a professional web design agency. Despite the fact that these applications will have been designed to be user friendly, unfortunately they simply cannot imitate the expertise that you will have by using a professional web designer. Such applications do not necessarily identify features within the website that may have been badly designed.

It is therefore imperative that a considerable amount of research is undertaken before you start to build your website to ensure that it appears professional, attracts site visitors whilst retaining them to purchase products, accurately reflects what you are trying to convey and gives your company kudos. So that you make sure your website comes up to the correct standards, you should avoid the following:

Poor grammar and text within the pages.

Superfluous material that will bore site visitors.

Content that is incomplete.

The use of coloured text on a dark background.

The use of a background that has too much detail.

Having a web page that it too wide.

Broken links or missing graphics.

Streaming audio that does not have an off button.

Having excessively long web pages, as scrolling should be limited.

The use of unnecessary pop up windows.

The use of poor graphics.

All of the aspects I have mentioned relate to poor web design and if followed, should assist in avoiding badly designed web pages. Nonetheless, they are not hard and fast rules.

In addition, if you are a new and growing company, you may find you soon outgrow your website, as it may no longer reflect the image you wish to portray of your company, or indeed the goods or services that you are offering. When deciding upon your original design, try to plan for the future so that when your website needs updating, you do not have to completely redesign your website, or start all over again.

If you have a fairly new website that is not delivering the results you were anticipating and the return on the investment you put into your website is disappointing, you may want to begin to rethink your site. However, one of the biggest mistakes you could make would be to try to set up the website yourself if you have little knowledge or experience.

by: Carol Forrest

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