What The Heck Is A Case Badge, Anyway?

Over the years there have been a ton of companies come and go in the case badge printing industry

. One main reason is that there have been manufacturers of the doming materials that have come up with slick marketing campaigns on how to dome your own labels, and how to get into the business of printing and doming labels with very little investment. Unfortunately, too many unsuspecting entrepreneurs have fallen prey to the promise of easy money only to find out that the quality of the finished product is poor, and the amount of work to produce even a few labels is not worth the return. The marketing geniuses thought that it would be a great idea to tell people that if they just stuck some pre-cut vinyl in their desk jet printer and then used one of their "applicators" that is a glorified caulking gun to apply the "clear dome", they would end up with a killer looking case badge and they could sell MILLIONS of them!

Unfortunately, the labels printed on vinyl didn't look very good, and they ended up wearing more doming material than what was on the badges.

Over the years, we have received hundreds of calls from computer builders that evidently had purchased one of the "discount" case badges in the past. The reason we could tell was by the first question they asked: "You don't make those cheap crappy case badges, do you?". Our answer was no, we don't. Through our research and development processes over the last two decades we discovered problems that were even worse than poor print quality and bits of hair and dust in the dome. The worst problem that we encountered was that the dome on the case badge would shrink and pull the vinyl right off the computer! One reason for that is that there is less than 1 mil of adhesive on the back of the vinyl. Vinyl was never meant to hold the weight and shear strength of a shrinking dome onto anything. The result was a lot of very upset computer builders literally peeling their recently purchased case badges off the bottom of their shoes!

We found a solution to those problems. We use several different substrates (none of them vinyl) and we laminate either 2 mils or 5 mils of 3M adhesive to the back, depending on the application. If they are going on a powder coated surface or a low surface energy substrate, we would use a special 3M adhesive for that application. The 3M adhesive is strong enough to keep the badge from curling and falling off. Then we decided to offer either a flexible, semi flexible, or rigid case badge, because some cases have a recessed area for the badge, and some don't.

Then there are those computer builders that just don't like the 90's look of the dome! Now what are we supposed to do? Well, we have a solution to that problem. Some of the computers have the badges put on the front, and some of the laptops have them put on the bottom. If you just have a vinyl label you are in trouble, because they are not going to last very long. We found some very good overlaminates like Lexan, which is what bullet proof glass is made from. Now you don't have to worry about wear and tear with our case badges, nameplates, logo stickers, or whatever you want to call them. The logo of our company is a case badge, called Casey. You can come and visit him at www.namethatcomputer.com and while you are there, check out our other products like Lexan overlays, laptop skins, tamper evident labels, and, of course, case badges.

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by: David Scott

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