What Three Advertising Mistakes Should Lawyers Avoid?

A lawyer is always in need of more clients

A lawyer is always in need of more clients. How can you make sure to have a continual supply of new business? It might surprise you to learn that it can be easy. So how does an attorney maintain a steady clientele? The simple answer is to let prospective clients know about you and your practice. Yes, you must advertise and do other marketing tasks to get the story out. There are a lot of successful options you can use, but we will discuss what you absolutely should NOT DO here. You can maximize your marketing campaign by steering clear of these three missteps.

#1 Mistake: You Do Not Take Advantage of Your Current Clients When you resolve a client's case successfully, you also benefit yourself. Other than the fact that they paid you, how can that be? You can ask for a referral! If the client was pleased with your results, then they should not hesitate to recommend you to other people. How can you see that they do not forget about you? The best way is to treat them almost as if they were a prospect. Send them information either offline or by email that is targeted to former clients.

#2 Mistake: You Consider Creating a Cheap Marketing Program If you pay a professional marketing firm now, do not try to save money by doing the work in-house. That is analogous to having a person act as their own attorney. And, as the saying goes, "he who represents himself has a fool for a client." You may save money by reducing your marketing costs, but those savings may be negated by getting fewer new clients. You need to determine what tactics worked in the past and keep to that path. Don't take out any critical step of the process. Fight the urge to make unnecessary changes, because you don't want to harm anything that is bringing in new business.

Mistake #3 - Refusing to Acknowledge the Impact of Good Marketing, or Not Making It A Top Priority What good are you doing for yourself if you are the most skilled attorney around, but you do not have any clients? Skill can only carry your business to a point. Working for yourself in an individual law practice requires that marketing always be a top priority; if you are not willing to do this, then you would probably be more successful joining a larger team of attorneys. If you are in business for yourself, you need to be aware of the necessity of marketing your particular style and personality as an asset to potential clients.

The attorneys who choose to make marketing an indispensable part of their business are going to be the ones who find themselves successful in their practices. To be very blunt, you need to make marketing as important as actually practicing law. If you follow the advice provided here, you will experience an increase in the number of clients you obtain and you will be able to continue doing what you love--winning cases for people! Best of luck to you!

by: Tony Garrudo

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