What To Include In Your Marketing Booklet

If you want to use booklet printing as a way to market your business

, then you definitely have the space to convey your messages. Booklet printing allows you to pass on much more information to your customers than you can with a postcard or even a brochure. If you want to make sure that your booklet printing is profitable, here are some factors to keep in mind.

Know your audience

One of the biggest mistakes in booklet printing is failing to address the audience who is most interested in what you have to sell. If you want your booklet to appeal to the masses, then you need to use easy to understand terms. Avoid getting too technical, as readers will quickly lose interest if they cannot understand what you are saying.

On the other hand, if you are trying to show off your knowledge in a specific industry, then you need to use the appropriate jargon. Wording information too simply in this instance will cause you to seem uninformed on the topic.

Tell them why you are a winner

More than anything, people want to know that your product or service was a success. Starting off your booklet printing with some testimonials about your company can be a good way to inspire new customers to try out what you have to offer. Testimonials can easily be obtained from current customers. If you are having a hard time getting good testimonials to use for booklet printing, offer a small incentive to customers who fill out a mail in card or send you an email testimonial.

Be informational

One of the main goals of booklet printing is to educate the reader. With this in mind, design your booklet with a particular information goal. Maybe you want to give in-depth instructions on how to use or assemble your product. Perhaps you would like to provide more information about your services. A FAQs list is a good place to start. Or you can use your booklet printing to inform customers about the other products and services that you can offer the in addition to what they are already receiving from you.

Dont forget to include pictures. Booklet printings that are done strictly in text are boring to read.

Provide contact information

Like other marketing tools, booklet printing should inspire customers to contact you. Therefore, it should go without saying that you need to include your contact information somewhere in your booklet. Besides the standard information such as a phone number or address, you might consider more detailed information like your website, fax numbers, or directions to your store or office from a major highway or intersection. The easier you are to find, the more likely it is that customers will contact you.

Booklet printing is an easy way to get a large amount of information into the hands of your readers. When done properly, you will have a medium that will inform and inspire them about your products and services. Done improperly, and you will find your booklet being used as a paperweight, if at all.

by: Frank Salsa

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