What To Look For With A Web Or Mobile Site Designers

These days, you cant possibly have a company without having a website

. Many people are starting their own businesses, or advertising their own services, and they all have websites. Likewise, at the other end of the scale, the biggest business owners all have websites too. Its taken for granted that anybody with something to sell or offer has a website where they can be contacted. Business cards dont mean what they used to because people can simply be Googled and their contact info appears that way. What do you need when youre hiring somebody to design your site? Just a few things will make your site stand out, and impress potential customers.

Your site has to be clear and lucid. There should be no guessing concerning what the product is, or what service is being offered. They shouldnt have to think hard to ascertain this information, either. It should be demonstrated what the customer needs, in other words why this product exists, and how the product or service fills this need.

Also of paramount importance, the designer needs to be able to install the part of the site that handles purchases and administration. There needs to be security added if credit cards are to be used, and they need to go over and explain to the business owner how everything works. This is a crucial part of the business, so this needs to work flawlessly. The ability to sell and get new clients is the business.

Depending on the nature of your product, youll need a certain kind of video. Videos are probably the best way to engage the viewer, so your web designer needs to have the ability to make a good video that is absorbing, brief, yet explains your niche in the market clearly. The designer should understand your product or service, and should understand how to match the tone of the video to whats being offered. A product designed for kids will have a different looking video from one that is designed for executives. A video allows the audience to see how the product works, what it does, who it works for, and why they need it. Also, because people are so used to seeing videos, its the medium theyre most familiar with, and they gravitate towards it. Seeing a video also adds credibility to the site, meaning the creator is running a serious business that is at least moderately successful enough not just to have a site, but one with a video! Your web designer must be able to handle all this.

Having a website is an amazing tool for a business, incomprehensibly useful to just a generation ago. So long as you hire the right web designer, someone who knows how to take the essence of your business and make it come alive on the web, youll be in place to compete against the best businesses in your market.

by: Pete Thompson

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