What To Tell Your Web Designer When Creating Or Redesigning Your Website.

Any web designer worth their salt will need to know exactly what it is your website

is setting out to achieve before they turn on a computer, open their design package of choice and set the creative juices flowing.

For the vast majority of business owners, the overriding aim of a website should be to create leads and sales. You can throw in some brand awareness if you like, but if you can go to sleep at night knowing your website is still generating new business for you, you will go to work the next morning with a knowing smile on your face that will perplex fellow commuters.

So, what should you be telling your web designer? Well, this depends on how much input you want in the final look and feel of your website.

Lets break down the major parts of the web design process so you have an idea of what to expect.

Overall Website Design

The colour scheme, fonts, images and way the pages will be laid out all fall under website design.

This may sound like common sense, but if you have corporate colours used in a brochure or business card, you need to let your web designer know so they can maintain a consistent approach.

Similarly, you may have an idea in your head of how you envisage the pages of your website looking. Leave nothing to guesswork, its so much easier for a web designer and better for you as a client to get things right the first time.

So, if you have seen other websites you like the look of or hate, tell your web designer what it is that specifically caught your eye or made you cringe. The more information your designer gets at an early stage, the better.

Navigation

This is the gateway that allows visitors to experience your website like a roadmap showing what you have to offer.

As the owner of the website, you need to have an idea of the content the website will contain and the sections it can be categorised into so the navigation can be designed effectively.

For more information on website navigation, read our article Great navigation rules.

Content

If you are creating a new website, you will need to think long and hard about the content it will contain. And no one is the expert in your business and field like you are.

So consider what it is you want to communicate with your website and see if any of this already exists in other formats, for example your brochure.

It is always a good idea to look for help on how to optimise existing content or creating new for SEO, but having clear goals on day one on the content your website should contain will give you a great head-start.

So how do you tell you website designers what you want your site to look like?

At Orange Digital - Brisbane Web Designers we prefer face to face but if you rather use phone, email, or conference call that works too -You are the client after all

You will probably find, however, when looking at design mock-ups and delivering feedback, it is easier to get a point across when the designer is sitting next to you.

Any well-established and successful web design company will of course have ideas and suggestions about what kind of website will best suit your business, in terms of look, feel and the content it contains.

But it is critical you can communicate your own ideas on all these factors and most importantly what your website needs to achieve to be a success. Only then will your web designer understand why you have the needs you do, and can consequently produce a website that will fulfill them and more.

You can get more information about Web Design Brisbane and SEO Company Brisbane by visiting Brisbane Web Design.

by: Alex

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