What You Gain With Email Marketing

There are many advantages to email marketing, Here are several.

Stay connected.

Personalized emails speak to an individual, not a group. Customers don't want to be one of a group, they want to be special. And an educated, appreciated, incentivized individual feels a more personal connection with your business.

Returning customers.

If you offer a recurring service, and can remind them when necessary to return, they will appreciate that, and return. If you keep track of that, instead of relying on them to do so, that's one less thing for them to worry about.

Customer loyalty.

These days more people than ever shop for value. If you continually provide value to your customers with your product and services, AND with your emails, you will increase the long-term value of your customers.

Establish multiple contacts before they even visit your offline store.

It is common knowledge that it take multiple contacts to create a new customer. With email marketing to potential customers this can be accomplished before they even enter your store, and meet you.

Educate your customers, even your potential customers.

Do your customers know how to best utilize what they just bought from you? Do they know about other complementary products or accessories? What if they have questions? Your emails can remind them to call and ask their questions.

Trackable marketing efforts.

Do you know the ROI of your different marketing investments? An email marketing system can be set up to track customer responses.

No website necessary.

A new start-up, or small business does not need to have a website in order to use email marketing. Though you can collect names and emails through a website, there are other ways of building your email list.

Return on Investment.

The Direct Marketing Association states that the ROI on email marketing is 70% greater than any other direct-response marketing vehicle. That's a very healthy difference.

What You Gain With Email Marketing

By: Loren Squires

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