What You Need To Know About Image Seo

Developing competitive advantages in the industry is crucial both in the online and offline environment

. Any business organisation should make a distinction of itself from the competition, especially if you're not selling commodity products. These advantages are simpler to distinguish on the internet because the essentials of the business venture are already established.

For some companies, they get their edge from targeted advertising from high-traffic websites. For others, it is through social media marketing.

But one relatively easy way to drive relevant traffic to your website without too much effort is to optimize your images for search engines. Think of it as a tiny webpage within the website structure. It is recommended for you to include an anchor text, descriptive tagging, and URL structure to maximize results.

Search for the Right Image

Successful bloggers, writers, and website owners know the value of using the right image for their text content. It adds another dimension to articles and makes readers to appreciate their webpage even more. However, many fail to use images for search engine optimization purposes. It is in fact a good way to drive backlinks and visitors. There's no need to upload your own pictures. A lot of stock photos are available from free from sites like Flickr and iStockPhoto among others. It is also a good idea to use Google Search to find good photos. Make it certain that you are not violating any copyright if you do this (look for Creative Commons licensing).

Make Proper Use of Keywords

Keywords are an integral part of any search engine optimisation effort. It is used to optimise all kinds of digital assets from videos to podcasts. Use keywords wisely for your images and you will definitely benefit from it. Rename the image because having "012345RR.jpg" as the filename isn't going to help. It is a very simple step and can go a long way in helping your website rank better.

Use Descriptive Text

It is important to use descriptive tags, file names, and alt text for your images. This is because search engines cannot read images and would use its surrounding text as reference. Make use of this feature by adding keywords on the descriptive text, anchor text, and any other tags (related to the image). Bear in mind that anchor text is one of the most important elements to optimize your image effectively so take advantage of it.

As you can see, image SEO is a straight-forward process that provides tenfold benefit from your efforts. Follow the guidelines outlined above and you'll see your more traffic coming in from image search soon.

by: Pilar Torres Wahlberg

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