What You Say Is Embedded In Your Font by:Janice Jenkins

In addition to the design and graphic images in your catalog printing

, one of the visual tools to help you be more effective in attracting your target clients to your custom and cheap catalogs are your fonts. The typeface you choose to convey your message in provides the opportunity for you to encourage and guide your readers to the action you expect from them.

From messages carved on stones to Guttenberg's letterpress, history has provided a colorful rendition of how the fonts can equip you to convince the readers to your way of thinking. It can be one of your powerful marketing tools to help you direct your target clients to a particular action or behavior. Your fonts can be a factor that can make or break your business.

Today, in any marketing form, be it catalog printing, cheap catalogs or booklet and brochure printing, your font is very important in the kind of response you get from your recipients. Not only does your font help your marketing collateral message be readable, but it also provides a means for you to do it in the most creative way.

Here are a few considerations that you have to know so you can develop good typography in your marketing tool such as your catalog printing:

1. Readability

In addition to getting your message across in the fastest way possible, your message should first be readable before you could even say anything. The main objective is to make your audience understand your message. You can only do that if your message can be read by your target clients. It's that simple. Any marketer worth his salt knows that in order for you to be able to bring out your message clearly, you need to write it in the most readable way. Don't use fancy fonts that only confuse and clutter your copy. Make sure that your message is emphasized first before you have anything to do with the design.

2. Tone

It's true. Your font has a voice that sets the tone of your overall appearance. Each stroke, dent and arch has a tonal quality to it that you need to consider in order for you to convey the most effective message. By considering the tone features of your chosen font, you'll more than likely get a good chance of convincing your target clients to your ideas.

3. Function and Creativity

Finally, you need to consider both if you want your copy to be effective communicators of your message. There is such a thing as a conflict of interest between function and creativity. Would you rather go bold and creative but risk burying your offer in the design? Or would you go staid and boring just so you can properly get your message across to your target audience? You need to strike a balance between these two factors so you can have the most readable and convincing message in the market.

For comments and inquiries about the article visit:

http://www.printplace.com/printing/catalog-printing.aspx, http://www.printplace.com/printing/cheap-catalog-printing.aspx

About the author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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