What You Should Not Do In Twitter Marketing
Twitter is no more a treasure to find thing, the whole world knows about it
, how it is used for real-time search and how businesses are being promoted in 140 characters. Its one of the growing social media networks that provides people with a platform where you can talk about everything you want, do you want them to hear what you are going to sell in the coming month, tell them. You want them to know what you do, tell them. You want them to know about your weekend, share it with them. It is all about engaging yourself with your niche audience to develop a strong, healthy and friendly relationship.
The idea behind limiting Twitter users to 140 characters was to make them sure, whatever they say, it has to be focused, targeted and succinct to save time, energy and effort of both ends of users. So you need to be very particular about what you say, sometimes you dont really care about the words. But mind you its your words and your communication through which they will be connected. Your Twitter marketing doesnt hold common fallacies that irritate followers. Below are the common fallacies, to avoid them, move on.
Never start with Marketing
When you create your Twitter account, you must not start with marketing your business. Go with the flow philosophy. When you begin with your twitter marketing, you need to focus on building relationship with your followers instead of putting advertisements of what you sell and how much is the discount. You can take it this way, when you enter into some conference or seminar, first 5 to 10 minutes will go in introduction and mingling with the audience, you cant just start with the objective you were invited for. You need to make up the minds of audience.
Similarly, you can build relationship by light interesting and informative tweets and after little time, you can start tweeting about what they can get from you and what unique you offer to them. It will be more appealing and influential because they now already trust you and believe in what you say.
Never try to be serious every time
Most of the companies think that if they are professional, so they should not be funny. Crap. It is the old strategy, now more you interact with your niche market, more the chances of conversion. It leaves a very boring and stiff image of your company and todays ad market is all about creating relationship, so robotic gestures are not acceptable in the current scenario.
Never expect them to initiate, start talking
Some take it on their ego, but mind you when its business, there is no ego. You need to show a friendly gesture. Your niche market is just of regular people, and they sure will like it if you drop a hello and How are you tweets. Start throwing questions, ask for their answers, be the part of discussions and try to indulge in hot gossips.
If you thoroughly understood the MISTAKES you must not encounter, I guarantee for a very positive association of you and your niche market. To know more about the authors company, you can login to
www.socialfactory.netby: socialfactory
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