What's better than free email templates? Email Stationery!

What's better than free email templates? Email Stationery!

Staying on the cutting-edge of marketing strategies is like riding a great wave; if your business utilizes them properly, you'll travel far and fast, gliding smoothly upon the shores of a successful business. But if you don't keep up with the great swell of marketing tools growing around you, the undertow will suck your business under and smash it upon the rocks.

So it's imperative that you have a solid understanding of the newest, most effective marketing tools available. Bear in mind that there are three key elements to growing your business: increasing brand awareness, tracking target audience interest and generating traffic to your website.

One of the newest online tools with a rapidly growing customer base is Fabusend's Smart Letterhead. As the name implies, this product takes the traditional idea of physical paper letterhead and applies it to email. Founded in 2006, Fabusend recognized that the advantages of business letterhead had been lost in the transition to email. So in 2009, they created Smart Letterhead technology. In just over a year, use of this email letterhead has spread to over a dozen countries and a wide variety of industries.

Set up and application is quick and easy. Once you choose or design your professional email letterhead, you always have the option to send an email with or without it. A mere click of "Fabusend it!" vs. "Send" is all it takes.

But Fabusend Smart Letterhead is more than just professional letterhead for email. Fabusend has created a marketing tool that helps to build your brand and your business.

Your brand is the face of your business; your logo, tagline, company name and other visuals should be consistent throughout your marketing materials so that potential customers will always recognize you. Smart Letterhead lets you create email stationary that includes all that information. Sending a cold email with similar visual information as your company's website carries the same effect as seeing a picture of someone before you actually meet them and then recognizing them in person. The visitor knows they're in the right place.

Build Brand Awareness.

Email Tracking. One of the biggest advantages of the Internet is the ability to easily track audience interest. Smart Letterhead has email tracking technology built right into it so you can track if and when your email is opened, by whom and how many times it was opened. This information is invaluable, giving you immediate insight into customer interest. Gauging their behavior allows you to make smart decisions about your next course of action. When you know someone has opened your email, suddenly cold calls become warm calls and sales are far more likely to occur.

Generate Traffic. Fabusend Smart Letterhead can include interactive Live Links buttons that direct your readers to different pages of your website. After all, having a great website doesn't help your business unless people visit it. Smart Letterhead puts your website right in front of your potential customers every time they get an email from you. Links are provocative; people are more likely to click on them than not. In fact, studies have shown that you can instantly increase your website traffic by 300% or more just by adding Live Links to your email stationery. Converting email recipients to website visitors is an important step towards the moment when they decide to pick up the phone.

Getting your business to ride atop the ever-growing marketing wave is your ultimate goal; Fabusend Smart Letterhead can put the wind at your back for smooth sailing.

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