What are Long Tail Keywords and Should I Use Them?
What are Long Tail Keywords and Should I Use Them?
Search engines are fuelled by keywords. The web community solely depend on them to be able to jump from one site to another, to be able to move from simple information to the complex. The irony is many people are not familiar with just how critical they are for the structure of the internet. In a single word using keywords, especially long tail keywords is not only important but integral to any form of online marketing.
Keywords are not only single words separated by spaces. They can also be structured into phrases. For some, they are clustered into questions and sentences. This is where keyword strategy plays its role. Webmasters does not only strategize the content of their keywords but most importantly the structure and positioning of words. If you are a beginner in the SEO industry, there are several steps to bear in mind to ensure that a single idea can develop into effective keywords or search terms.
Like in all writing activities, the first step is to brainstorm. This initial action weeds out unnecessary words out of the picture. You should start with major terms will create the framework of your desired result. They may contradict the specific, but general terms can provide a good groundwork.
After the major terms, work on the core terms. From general topics such as "home", you can venture into the verbose by adding more words to your search terms. Remember, you are targeting a lesser traffic flow in the search engines, the closer the word is to the heart of the search, the higher the rank is in the search process. Instead of just "home" it can evolve into "beachfront homes", or "homes for sale".
Next is to check the plurality. Yes, it matters a lot. By adding a simple letter s to a key phrase can make a big difference with the ranking. And just like plurality, spelling, root words, adjectives and verbs can create a huge discrepancy. Some people place toast when in fact, it does not match the desired word, toaster'.
Another misconception is on the use of stop words. Some websites prefer to do away with the use of articles such as "the, a, an" or prepositional words like "of, in, on" but like the previous suggestions, they can improve your ranking in search engines.
After the whole brainstorming process, you can now escalate into discovering core terms. Brainstorming can provide you the avenue of free thinking. This next step will help you stretch out your ideas into something concrete. This is made possible through keyword tools also found on-line. By thorough research, you will be able to immerse yourself in the search process so that you can know what common search term or keyword ranks are found in search engines. In this way, you can avoid congested web traffic that can never bear any fruition. Helpful tools are keyword discovery and keyword tracker.
The next stage is expanding keyword clusters. At this point, you have to set priorities regarding your targeted core terms. The use of modifiers such "free", "help", and "tips" together with promotional phrases such as "website promotion" and "email marketing" can do the trick to be first in the results.
Last, but not the least, you can already map your list of clusters to multiple url pages. Positioningthese clusters in at least two pages will complete the entire process and will assure your site is structured to have the desired chance of higher and better rankings.
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What are Long Tail Keywords and Should I Use Them?
By: Jessica Dale
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