It is very common that if costumers visit your website, it is less likely that they are going to visit it again in order to stay updated, but if you post the same information in your top news and blog collections then it is most likely that the costumers are going to visit the blog over and over again. People who like your blog would rank it into top blogs, and they would use RSS subscription, which is going to enable them to get constant updates on your blog and hence website. Hence blog collection is considered to be a great way in which you can retain audience as they might find visiting websites boring. The blog collection is likely going to provide the costumers with an interactive experience, and this is going to urge them to visit again, the more they visit your top blogs the more you have chances of getting high sales. Hence it is extremely important that your start blogging in order to get a flourishing and a successful business