SEO Experts use only a few keywords and make sure your target phrase features in the Meta keywords
. In your title or headline, the SEO expert uses your target phrase. Include it in the subheads as well. SEO expert's services make this all-important target phrase the content of the first paragraph of your page. Include it in other locations as well such as in external links, headlines, and sidebars. Tracking your performance is of the greatest importance. Search Engine Optimization is an ongoing process.