What is Affiliate Marketing?

What is Affiliate Marketing?

What is Affiliate Marketing?

The term affiliate marketing' is a unique marketing practice in which the visitors brought about by the affiliate's marketing strategies earns brownie points for the affiliate. This has turned out to be a huge online business opportunity for many people. The market today has four main players: the retailer, the network, the affiliate and the customer. But still, there is enough space for secondary players to pitch in and earn some money. These are the affiliate management agencies, super-affiliates and specialized third party vendors. Today, many people have opted for affiliate marketing as a home based business. This involves less investment compared to other businesses and guarantees more returns.

This style of marketing is a low cost business idea and is often unnoticed by the advertisers. The major attention seekers of online retailers are the search engines, e-mail, and website syndication. These affiliate websites make a huge profit simply by directing traffic at their site to their partner's site. Affiliate marketers use very unusual methods of marketing and making a business on a budget a success. This includes product review publishing or service reviews offered by a partner. For example, music websites encourage users to upload music files. The up-loaders are paid by the file-hosting sites based on the number of times their files are downloaded.

The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin. Affiliate marketing can also be a home based business for the people who hate to travel and venture outside. This kind of marketing is somewhat similar to other Internet marketing methods to some degree. Primarily, a low cost business idea has generated huge return to those who have done it. This is a method to drive traffic coming to a website from other websites and support having a business on a budget.

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