What is Brand Positioning?

What is Brand Positioning?

What is Brand Positioning?

Written by: Anthony RiveraMarketing Consultant THE X GROUPinfo@www.thexgroup.netWhat is Brand Positioning? This is an easy question to answer, if looked at from an academic point of view. In some marketing books brand positioning is defined as the process by which advertising and marketing people try to create an image and/or identity of their products, services, companies or brands in the minds of the consumers. These books mention a lot of terms such as; business strategy, branding, marketing plan, strategic planning, etc..In order to accomplish this task, they recommend using a variety of methods which usually include; mass media advertising, e-marketing, viral marketing, direct marketing, etc. However in real life brand positioning is a procedure which requires more than just advertising.New BrandsPeople think that new brands have a tougher time positioning themselves, but that is not necessarily true. The fact is that if done right from the beginning, brand positioning can be much easier for a new brand than for one which has been in the market for a while.The brand has to be out there for people to see, consumers must know the brand before they need it.Consumers who know the brand can recommend it to others, if they don't they can't.There has to be money set apart for marketing and advertising.Every brand has competition, even if it is a new product or service. If not marketed properly, someone else will do it and benefit from your lack of marketing.It doesn't matter who was first, what matters is who is known the most.Using marketing and/or advertising agenciesAlthough I'm bias due to the fact that I'm a marketing consultant, I have to tell it like it is. The number one reason why new business ventures fail is because they wing it. Poor or no planning is the reason why they don't make it. No marketing plan in sight, they fall in love with their product or service and think that the word will get around and customers will just come running.A marketing or advertising agency has the experience to provide new business ventures marketing solutions to position their brand. Before you even look for office space or where to open your new business, talk to a marketing consultant, this professional will guide you through the steps and help you design the right strategy to follow, way before you even open up shop. This in turn will guarantee your success and help you save money in the long run.Marketing SolutionsBrand building even if the brand is known it has to be worked as if it isn't. Brand identity everyone has to recognize the brand even if they're not within the target market of the brand. Brand positioning "if you build it they will come", it is easier and cheaper to position the brand when it is coming into the market.Brand positioning is accomplished when the brand is in the consumers mind before they even need it and are able to recommend it to someone else. It is a process which must include strategic marketing, a well thought out marketing campaign with good marketing ideas before the business is even started and good brand management, including great public relations and customer service once the business is up and running. Brand positioning is the combination of all necessary actions to get a product, service or brand, in the minds of the consumers before they need it.http://www.thexgroup.net http://www.articlesbase.com/ask-an-expert-articles/what-is-brand-positioning-4370710.html

POST COMMENT

NASCAR use of Pulse Oximeter Why Is Organic Soap Better Than Normal Soap? To Rehearse Or Not Rehearse That Is The Question Goals In Life Looking For Success In MLM? An Issue Called Shame Watch Traffic Light Season 1 Episode 5 by POGI! Amazon Kindle 3 DX Vs Nook Ereader - Is It The Mission Difficult? Buy Burberry Outlet- Tolerance Can Not Help Optimistic About The Burberry Outlet With Your Boss, It Pays (and Pays Big) to Be Tactically All You Need to Know about Knives Lloydshare Counts Down to ARDA Conference 2011 Is Your Favorite Charity Ripping You Off?