What is Employer Branding?

This is clearly something that is vital to any company that wants to attract and keep talented employees

. How people view your organisation is important in any respect, not just in relation to employment.

Employer branding is directly linked to reputation management. There are several ways to approach reputation management but one of the easiest is to get an agency to do it on your behalf. There are companies that provide specialist recruitment communications that can help you protect your brand on various platforms. Some of the ways in which they can do this include engaging with candidates on social media and general candidate management.

The aim of having an employer branding strategy is to improve the image of your company and give the impression that people enjoy working at your company. It is important to note that this positive image is not just there to impress employees and potential candidates. There are other people and organisations that will pass judgement on your company and some of them could have a significant effect on your success. For example key stakeholders in the company, clients, customers and industry experts. If people seem to love working at your organisation then this will rub off on anyone who visits or reads about it.

Employer branding is certainly not a quick fix, it is a constant, ongoing process. Your reputation must be managed over time and you need to pay close attention to any negative press or comments. This is especially important now that candidates, customers, clients and investors can engage on social media. If you upset someone enough you could find they will voice their opinion on a social media site. This could be something as simple as a status update, or something which is harder to eliminate such as a negative group being created. You certainly cannot just go in and eliminate all the negative comments about your organisation, but you can address the issues in a professional manor.

If employer branding is something you are worried or concerned about then you should think about contacting a specialist recruitment communications or reputation management agency.

What is Employer Branding?

By: John Smith

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