What is Film Marketing?

What is Film Marketing?

What is Film Marketing?

Also known as movie promotion and movie advertising, film marketing is a vital aspect in enhancing your move production's revenue. Every major Hollywood movie distribution company and studio has a dedicated departed for film marketing which is responsible for creating and implementing a cohesive and efficient movie advertising campaigns across many media platforms such as magazines, trailers, internet, newspapers and billboards.

Movie production business is seasonal and cyclical by nature. Most major film releases are usually done during the summer, Christmas and holiday weekends such as Labor Day, Memorial Day and Thanksgiving. The high competition among quality movies during those days prompts film marketers to develop ways on how they can make their production stand out and be a cut above the rest. During the past few years, the major strategy used was to make it big'. Many blockbuster movies were allotting as much as 50% of the budget for film marketing and advertising alone with the hope of boosting ticket sales. A good indicator of a successful film marketing campaign is its gross sales on the 1st weekend of a movie's release date. Opening weekend sales revenue is a direct reflection of the excitement that has been produced by the campaign.

Popular Film Marketing Strategies

A theatrical trailer is often used as the first marketing strategy for a movie to astound its audience. A year before release date, distributors are already running carefully edited movie trailers that are audience tested. Movie trailers should contain special effects, a plot's twists that will leave the audience want for more. As soon as a trailer hits most theatres, movie studios usually unveil the official film website. The site should allow visitors to view several trailer versions, behind the scene acts, mini documentaries, review plot synopses, pre order movie premier tickets and even download wall papers, MMS, games and ringtones.

And now as the release date is closer, film marketing strategies include press conferences in magazines, newspapers and TV shows. Press junket is a film marketing technique where journalist, reporters and critics are gathered in a single location for a weekend full of interviews with the cast, screenwriters and directors.

The internet is becoming a target spot for publicity blitzes. The principle behind is to bombard the public with so many images and movie promotions that it certainly becomes a can't miss' event. This is where producers create viral videos that will be posted in social networking sites like Youtube, facebook and so much more.

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