What is Message Market Media?

What is Message Market Media?

What is Message Market Media?

The Message

The Message that you present needs to say a lot about you and your restaurant. People need to know who you are and why they should eat at your restaurant rather than the restaurant down the road. Tell what makes your restaurant different. What gives it that unique flavor that your guests crave? Create truth in your advertising and make an irresistible offer. Let them experience a bit of a feel' for your restaurant so they'll want to visit. The message is like the meat and potatoes of the meal.

The Market

The people you Market to is something that can change as often as your menus. Sometimes people fear change, but in order to have your restaurant making the most sales, changes are often necessary. You may already have a list of loyal customers. If you don't, you really need to get one! But have you considered everything there is to consider?

1. Do the people near the restaurant desire the style that your restaurant presents?

2. Are customers willing to drive there for the Wow' experience that your place offers?

3. What is the estimated income of these guests?

4. Are there couples, families, singles?

5. Do families show up on different nights than couples?

Forming a personal relationship with your guests will keep them interested in returning. It helps to know who is most likely to dine at your establishment. Market can be looked at as the utensils needed for the meal.

The Media

The method of delivery of Media that you will use to get your message across is another part of this equation that can change. One type method is usually not enough! There are newspapers (large metropolitan papers and small town newspapers) and magazines to consider. Cost will usually help with what media you will want to use. There are so many formats to think about when working with how to market. TV, Radio and billboards can be quite expensive, but remember that cost should not be the only factor in determining what avenue to take for media methods. Direct Mail is a great way to advertise. You'll want to be able to track your results as well and Direct Mail can provide such a benefit. Coupons in bulk are usually a less expensive method of advertising, but the way that your restaurant reaches guests is personal and it varies from business to business. You have to find the best fit' for your restaurant. You can always change it if the first few tries are not a success.

One necessary system is a Website. Most people will use Internet now to quickly and easily look up a restaurant with the variables they desire. You really must have a website, as you will know by now if you have ever heard me talk about things you must have'. Websites can be so personalized and perfected that a restaurant can reach people who would otherwise not visit, except for what the website mentioned. Media is like the platter that the meal is served upon.

Remember that like a good steak and potato served on a lovely platter, a great Message that is well delivered by Media will make for great Marketing that's sure to bring more to the table!

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