What is Online Social Media?

What is Online Social Media?

What is Online Social Media?

As you may already know, theOnline Social Media or the infamousWeb 2.0 / 3.0 is the marketing trend of today's business environment. Marketeers are using it to their advantage world wide and social media does not seem to be putting on brakes anytime soon as in continues to evolve..rapidly!

Malaysia is definitely not out of the picture. ThisOnline Social Media concept' is also seen to be theINthing for businesses and many have been (or at least, trying to)implementing this concept in their corporate strategies.As per every businessexecution, some made it and some didn't.

Why, you ask? Let's first explore themindset of the business owners andentrepreneurs towards social media -I recently came across many business owners and entrepreneurs lately that seem to have their owninterpretationof this concept' that has been reaping great results globally.

Here's asummary of responses I manage to gather from the conversations I had with them regardingOnline Social Media:

Although none of the above is entirely wrong, but as expected, terms such asFacebook',Blog' andBloggers' came out most often and is found to be their very first reply e.g."usage of Facebook and blogs". It would also seem that to some of them, social media means inviting bloggers to write about a certain happening / product / advertorial. Some says it is anadditional avenue for promotion and sales, a tool to target theyounger generation and the list goes on..

It is sad to see that many business owners today still have their own interpretation and mindsets, and has yet to come to realize and see the importance of Online Social Media in Malaysia, seeing it as merely a tool or an extension of their business instead of integrating social media asPART of their business. Hence, they see it as a only a concept', agood to have' but not a must have', atrend' but notreal business'.

How about you? What is your interpretation of the Online Social Media?

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