What is SEO and Why SEO important

What is SEO and Why SEO important

What is SEO and Why SEO important

Anyone, who is any one will tell you that SEO is the holy grail of the webmaster, but what's so important about SEO, what's all the hype about?

SEO is short for Search Engine Optimisation, and it is all about strategical placement of text and keywords, woven into the content of a web site to give optimum information of the content to major search engines such as Google, MSN, Yahoo and AOL, the search engines can send their spiders to search out what each page is all about and place them in a directory with a ranking for importance and relevance.

This has been set up as an information portal for people wanting to search for products, services or information over the internet. According to the Penn State School of Information Sciences Technology "A good ranking on a major web search engine can be the difference between success and failure."

So with that in mind you can understand why it is so important to have a good ranking in the top search engines, a few other interesting quotes to get you thinking might be, 85% of prospective customers use the internet to find what their looking for, 56.6% of people abandon their searches after the first two pages. So from a marketing perspective it would make sense to have your web site in the first two pages, ideally in the top ten.

With a good ranking you could boost your traffic by up to 80%, it is not an easy task to get listed in the top ten of the search engines, to do so will require a lot of hard work and perseverance. Some of the recommended techniques to employ are, keyword density building, paid linking back to your web site, setting up RSS feeds, and adding new and related content to your site regularly. It is possible to do your own SEO for your web site, many webmasters do. Although if you have never attempted SEO before, it will be a challenge!

Many webmasters seek professional advice from reputable SEO specialists who can incorporate the latest technology into web sites and tailor content specific to your needs. This is the best option if you are seeking top ten, although professional SEO services can be very expensive.

SEO is a constant and evolving technique, what is 'in' today will not necessarily be the best option tomorrow, the ideal direction to take is research, budget and keep updating related content regularly. If you can afford a professional it is by far the best option, or you could try outsourcing for a cheaper alternative, if you put your mind to it you can do all of your SEO yourself by researching and checking out your competitors.

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