First things first, "What is meant by SEO?" SEO is the abbreviation given to Search Engine Optimisation. It is the "process of improving the visibility of web pages through search engines via the search results" (Wikipedia, 2010). In simple terms, it means that the higher you are within the search listings of a search engine i.e. Google/ Yahoo etc, the more links you've had pointed to your website and hence, the more authority your website carries.
Within today's technical era, it is recommended that businesses need to have some sort of online presence whether that's via social networking sites such as Facebook or Twitter; or in the search engine results pages (SERPs) through SEO. Whichever one you decide upon; you'll find that they will enable you to do the things that you once couldn't do. Social networking sites allow you to group your clients and customers in one place - a place where they can interact with you and you can feed them information on a very personal level. SEO drives targeted traffic both day and night and with the right keywords ranking in the right places - this traffic will convert far better than any other online or offline marketing strategy.
There are many UKbased SEO companies, with a large portion operating in the Midlands, some of which offer a great service for businesses. SEO can be a cost effective solution - however that doesn't mean it's cheap - cheap SEO campaigns simply don't work, and so if you are not keen to make a substantial investment then marketing through Social Media might be right up your street!