, it is likely that many of these issues with VoIP will be fixed. In the mean time, for many customers, POTS service will continue to be the gold standard for reliability. These customers need the highest possible reliability for emergency calls, even if VoIP is cheaper and has far better service and audio connections. On the other hand, many consumers believe that the far lower cost of VoIP (about 50% of comparable POTS service), makes using the frequently less reliable technology well worth the risk.