What is a Page Title Tag and How to Optimize It

The page title tag is one of the most important onsite optimization element

. Without a page title tag, the visitor won't know what your page is about. You should use a title tag that accurately describe about the content of the page. The title should effectively describe the content topic. The title lets the search engine determine the topic of the page easily. You should avoid title that is not related to the content of the page.

It is important that you don't use default title tag such as Untitled Page. Some people have pages that are under constructions. As a result, they didn't make changes to the title tags of the pages that are under construction. If your site is under construction, you should complete every section before launching it. Launching under construction site can cause the search engine to incur penalty. The search engine will never recommend a site that contains incomplete content.

You should create a unique and accurate title for each and every page on your site. The title tag inform the search engines about the topic of the page. The title tag is located under the head tag in the HTML document. Though it is not necessary to create unique titles, creating unique titles will improve the search engine ranking. The title tag will appear in the search result.

The title is the anchor text which point to your site in the search result. It is visible to the public. Besides showing up in the search result, it also appear on top of the browser bar. The title can include the domain name, business name and the focus areas. If you want, you can also include the location of the business in the title tag. If you do not comprehend the search result, you can do some research on the internet to learn about the search result anatomy. Google have publish a diagram tutorial on the different parts of the search result. By referring to the tutorial, you will be able to understand how the different parts of the search result works.

When a user perform a query in the search engine, the search engine will scan the title tag of the websites in its database. If the title tag contain the keywords, it will rank it in front of the search result. If the document page don't have title tag, it will rank lower for the search term. The title tag should be optimized with a relevant keyword. The keyword should be relevant to the niche of the product or services which you are promoting. If the title contain too many keywords, it will be flagged as spam. The title should contain at the maximum 2% keyword density. You can use the Google keyword researcher tool to find out the keywords for your site.

If you don't know how to create a title tag, you should reference other website that rank on top of the search result. By referencing other title tags, you will know how to create unique title tag for your page.

What is a Page Title Tag and How to Optimize It

By: rooneymascar

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