What is customer loyal for company's products and service
More and more enterprises have confronted with the large challenge on carrying out customer loyal plan
. Traditional customer loyal plan has been losing the original functions. Customer loyal plans should provide customers with differentiated products and services, apart from the purchase trend and profit. If the plans just pay attention to the quantity discount or only for old customers offer the discount, the program would be difficult to sustain the implementation. Such as the Puma famous sport brand, it should pay more attention to the customer loyal. The target marketing of Puma besides large consumers, the more attention to the younger generation, their unconventional design had been sought after among young people. MBT has launched MBT Chapa GTX shoes that popular with young people. According to the preferences of young people to change their style and improve their marketing strategies.
What is customer loyal for company's products and service