What is email marketing?

What is email marketing?

What is email marketing?

Email marketing is the use of email to promote a product or service. This is in most cases using an email marketing software where you have an autoresponder set up. An autoresponder is a prewritten series of emails that will go out to someone once they have subscribed to your list.

How does someone subscribe?

People subscribe by enter their contact info and clicking a button saying submit. The most common types of contact info is Name and email address. Once they enter their name it is added to your autoresponder database and your autoresponder sequence starts going out to them.

Benefits of email marketing?

The benefit of email marketing is that you can turn one time buyers into repeat customers. It is a way to keep in touch with your customers and keep coming back to your website. If you come out with a new product or service you can send out your email to let your customers know, instead of hoping for them to come back on there own.

Does it really work?

You bet it does! I was thinking about this the other day. I think 90% of the stuff I have bought online was a result of being on someones email list. They would send out an email talking about a new product they had and I found it was useful and I would buy it. Or they would send out an email talking about another persons product and I would buy that.

What are some of the ways I can make money with email marketing?

As I already mentioned above you can sell your own products and services. You can also, promote other peoples products and service and get paid a commission if your person buys the other persons product. You can do joint ventures with other people that have a list who are in the same industry as you. This can be a great way to get new customers. You can have a monthly or weekly/newsletter that is sent out to your subscribers. In this newsletter you can have text ads. You can sell these ad spaces to people who are interested in advertising to to people in your niche or industry.

What are some pitfalls to avoid with email marketing?

One thing you definitely want to avoid with email marketing is going out, buying a list of email addresses, and just start blasting people with emails. This is considered spamming and there are laws against it in the US. In order for you to email people, they must give their permission for you to email them by entering their email address into a form.

Another thing you want to avoid is sending your list email after email asking them to buy something from you or someone else. You should be working to build a relationship with your list that is mutually beneficial for you and your subscribers. Strive to provide them with good content and tips that can help them solve a problem or hassle. If you truly care about the people on your list and provide solid

Conclusion:

Email marketing is an often over looked tool to making money online. If you are not current using it, I would highly recommend that you start today.

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