What is the goal of a Web Site design?

What is the goal of a Web Site design?

What is the goal of a Web Site design?

Why do people go to a particular website? What are they searching for? What is in it for them? These are questions that business owners, marketers and web developers should ask themselves when they design or optimize a website.

The main goal of a website is to sell, persuade, invite, and attract people to spend some time within its confines and, at the end of the visit, make a purchase or decide to go to the brick & mortar store if that is an option. Shopping behavior on the Web is not all that different from a customer's habit in a retail store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles what they are looking for. Similar to a store, there are large parts of the page they don't even look at. Our job, as website champions, is to grab and maintain the attention of the people who are visiting our site and keep them invested through to the purchase process. Strong web pages should have a glimpse of photographs, illustrations or color that would give the viewer a way to get involved with the text and, at the same time, take a break from blocks of copy. The idea is to use images that are eye-catching and lead the viewer into the text - just as the sentences marked as bold and written with some different color will attract more attention than just Plain Text.

If you are selling a product or service, it is vital that the consumer or client has an easy time locating the contact information including a phone number, email and address; the best websites have this information of the bottom of all the pages. The website designs needs to be informative, as there isn't a salesperson physically present to demonstrate and explain the use of the products or answering questions, so it is even more important to have a way to engage the visitor with text and visuals. A strong site invites, offers, and then delivers in an effective manner. In order to facilitate a proper and a well Miami web site design, there are a number of steps involved in designing a site that works well and is appealing. The most important is the need to be very clear about what best suit the business needs and the website needs to be in tune with the type of business. The site needs to be easy to navigate and user-friendly.

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