For businesses to succeed they need to be flexible enough adapt with market pressures
. Social media allows business to gain insight to understand their industry and target demographics. This will allow companies within a specific industry to analyze gradual trends, so business can meet new demands. These demands will help create and shape brand relevance and be able to implement with a multi service approach to different segments of specific target groups. To incorporate brand relevance companies should stick to a simple premise, which is within all industries clients/consumers are receptive to a interactive (communication) and creative/entertaining approach that is easy to understand. This can be broken up into a few categories that will help companies better understand how to develop brand relevance. Methodological Breakdown of Brand Relevance: Content: is at the center of developing and expressing quality and purpose of brands Interaction: Developing a message of value that clients and customers can identify with and share. Getting involved with your clients online is key. Identity: to create a clear message that clients are able to place personal value to. What do they get from you logo? Copy? Promtional material? Would you purchase the services? Practical: Focusing on a solution based branding message. While implementing this methodology companies need to me aware of industries and marketplace competition. Not just your direct competition can affect the visibility and growth. To be successful companies need to leverages connections with people in all related fields which creates a following that will lead to success. We find these tools to be invaluable when building a brand online.