What journalists want and how to respond to a media call-out
What journalists want and how to respond to a media call-out
Doing your own PR would be so much easier if you knew exactly what stories journalists were working on and what information they neededThankfully, from time to time, they tell us!
It's called a "call out". It's when a journalist puts their story topic on the line and asks for comment, a case study or some kind of participation e.g. seeking a family with two young children to pose in a photo about outdoor family fun.
After tirelessly, proactively pitching your story ideas to journalists and sending out media releases to gain some media attention for your business, coming across a relevant media call-out can be a welcome change to your PR routine. And it can make for a golden opportunity.
Here we look at some Australian media call-out services and how DIY PR people can make the most of them!
One of our favourite media call out services at the moment is SourceBottle.com.au. It's free to use and often provides quality media requests and product giveaway opportunities. The requests just land in your in-box. Too easy. The Women's Business Network and Connect2mums also have media call outs that members can access.
You may also come across a call-out on Twitter or even Facebook. So become a fan and follow the journalists, publications and programs you want to be covered in.
But what's the etiquette when responding to a call-out?
The thing to remember is that the journalist is likely to receive quite a few responses and will then only choose to use or contact a couple.
So how do you become one of the chosen ones?
Here are eight tips on how to respond to a call-out and get a journalist to interview you:
1. respond as soon as possible (within a few hours is ideal) media deadlines are tight
2. provide a few paragraphs of information and highlight your angle on the topic
3. include your biography and mention any previous media interviews you have done (particularly TV and radio) as this helps to highlight your expertise and why you would be a better source than someone else
4. include interesting facts and statistics if you have relevant ones
5. include specific examples
6. supply a photo, where relevant
7. remember to include your contact details landline, mobile number and a link to your website
8. be available if/when the journalist wants to interview you
For more DIY secrets download the PR Guru DIY Publicity Guide
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